In this episode, I speak about how my entire history of content creation revolves around giving advice, and why I’ve decided that I don’t want to do that anymore.
Clay Collins: I’ve been doing a lot of reflecting about the type of content that I’d like to produce, and I think I’m done giving advice. Starting around 2010, I began doing a webinar a week, and then that turned into a couple webinars a week, and that turned into, around the beginning of January 2013, when Leadpages started doing, I started doing a few webinars a week, and then a webinar a day. So, I’ve done a lot of webinars, and I’ve done a lot of podcasts, and I’ve put a lot of content out there, into the world, and almost all of it is me giving advice, me as the guru telling people what they should do to get results, and I think I’m pretty good at it.
There’s a podcast called the Smart Passive Income Podcast that an awesome dude named Pat Flynn puts on, and my interview with him in his very popular podcast was the most downloaded podcast of all time. That’s where he interviewed me. And then, a couple years later, he interviewed me again, and now that has become the most downloaded episode of that podcast ever, and I’m proud of that, but I’ve also come to a place where it’s become exhausting to give advice. It’s not just exhausting to give advice, it’s also, for me, right now, at this point in my life, it’s also exhausting to be an authority figure of any kind, or a person of status on a stage delivering a message.
That also has become incredibly exhausting. It’s often rewarding right after I’ve done it, because people come up and they thank you and they tweet pictures of you onstage and thank you for what you’ve shared. But at the same time, for some reason or another, it just doesn’t feel authentic, and that’s tough for me, because that has been, really, the only type of content I’ve ever produced is content where I give advice and share my opinion on what I think others ought to do, and I’d like to find a way to be done with that. I don’t know if I’m going to be able to do it. I’m still invited to speak on a panel I’ve spoke on, two panels last week. I gave three talks over the last couple days, and I’m on a panel here in Minneapolis next week.
The truth is, I’m saying yes to these things because I do think, ultimately, they’re helpful to people. Especially when I can maybe not be prescriptive about the advice I’m giving, but just simply tell my story. I do think that is helpful but there’s still something about it that doesn’t feel right. And yet, at the same time, I have this desire to make content. I’m here recording this podcast right now. There’s something potentially narcissistic about that. I don’t know why I still have the need to produce content, because at the end of the day, I have more questions than answers, and I have more opinions on what I don’t want to do than what I think should be done.
I guess therein lies the problem. I hope this podcast, in the short term, who knows where I’ll be at on my personal journey in the medium term and the long-term? But I hope, with this podcast, that I give myself the permission to be who I am right now, which is not someone that is telling you what to do, that is giving advice, that is being the visionary that is spelling out how I think the world is going to be. Maybe my wife or my daughters will listen to this long after I’m dead and get to know another side of their dad or another side of their husband. Alright, world. I love you, take care.